影石创始人刘靖康透露,为打赢这场仗花了超 1000 万美金的应诉费。同时他也认为,影石市场表现优于 GoPro,是产品定义好后自然发生的结果;另一半功劳则来自中国供应链的「断崖式」领先。
theregister.com
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The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
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